Market Garden / Master Workbook
Planning

Northstar

Your farm's clarity canvas: purpose, direction, and the why behind this year's goals. Framework adapted from Highland's Northstar.

Mission ➤ Purpose

100-year mission

Values ➤ In Action

Five values

Vision ➤ Direction

Time horizons

20 Years
3%
10 Years
7%
5 Years
10%
3 Years
80%

Weightings reflect Highland's guidance: most of your time goes to the 3-year horizon.

Strategy (3-yr) ➤ Approach

How will you win the next 3 years?

Success criteria (3-yr)
Annual WHYGOs ➤ Progress

This year's three priorities

WHYGO #1
Outcomes
WHYGO #2
Outcomes
WHYGO #3
Outcomes

Tip: open the Goals Tracker to break these WHYGOs into SMART goals across categories.

Health Metrics

What you'll measure

Acquisition

Retention

Financial

Team

Framework adapted from Highland's Northstar. Credit to joinhighland.com.